Asda, which announced a major leadership shake-up this week, was £1.34 cheaper than runner-up Tesco and has been named the ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

New Asda boss begins supermarket price war - Allan Leighton has little choice, other than to attempt to revitalise Asda and ...

BARGAIN-MAD fashionistas have been sent into a frenzy after a major supermarket slashed the prices of wardrobe essentials to ...

British supermarket chain Asda has revealed a planned £2m refurbishment of its Pilsworth store in Bury, Greater Manchester, ...

The Leeds-based grocer, which announced a major leadership shake-up this week, was £1.34 cheaper than runner-up Tesco ...

The supermarket chain's chairman, Allan Leighton, announced last week that 13 regional manager roles would be cut under plans ...

Reinvigorating Customer Trust Rebuilding customer trust is a top priority. Leighton has announced a return to Asda’s roots, emphasizing everyday low prices and transparent promotions. A new marketing ...

Asda’s crisis has deepened after figures revealed the beleaguered supermarket suffered its worst Christmas sales since 2015 ...

He wields the axe, taking out a swathe of regional managers; he promises to restore Asda’s ‘DNA’; he embarks on a price war, heralding a reprise of the famous ‘Asda Price’ mantra.