You’ve gotta love these court cases against major tech companies if only for the discovery and testimony that come out ...

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the ...

The US antitrust proceedings against Google are also about Apple's lucrative search deal. Head of Services Eddy Cue has now ...

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival ...

Because of this, building a search engine would be “economically risky” for Apple, reports MacRumors. Also, in order to make a search engine viable, Apple would have to “sell targeted ...

Eddy Cue, Apple senior vice president of services, explained why the company has no plans to venture into the search engine ...

An Apple exec cited financial risk and potential privacy conflicts as reasons the company doesn't have its own search engine.

You’ve gotta love these court cases against major tech companies if only for the discovery and testimony that come out because of them. Turns out Eddy Cue still works at Apple. A few years of ...

Here are Cue’s reasons as to why Apple will never make a search engine: “Apple is focused on other growth areas. The ...

Cue gave three main reasons why Apple wouldn't want to make a search engine. First, it would divert Apple's attention, money and employees away from Apple's core products. Second, because of ...

Economic risk, targeted advertising and focus in other growth areas are some of the reasons why Apple doesn't want to enter the search business.