Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

started the endeavor by thinking of Amazon’s master brand logo as a type specimen, not just a mark. (Though they did plump up its arrow to give it a deeper “smile.”) The team refined the ...

Punchbowl News reported Amazon would display tariff pricing on some of their products. However, a few hours later, NBC News reported president Donald Trump called Amazon founder Jeff Bezos about ...

In a nutshell: Amazon already offers hundreds of millions of items to choose from yet even still, the e-commerce giant doesn't have everything. In the rare instance Amazon doesn't have what you're ...

Amazon is adding over 200 Mercedes-Benz eActros 600 electric semi trucks to its fleet later this year – its largest-ever order of electric heavy goods vehicles (eHGVs). These electric trucks ...

The Kindle has to be in the running as perhaps Amazon's most successful product line in terms of cultural penetration – people say "e-reader" far less than they say "Kindle", and its popularity ...

The back has one hint about the new colourful nature of that screen, though – the Amazon 'smile logo' is now subtly iridescent, a nice colourful effect. Of course, it only takes a glance at the ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...

Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M.

It’s a sight practically synonymous with online shopping: the brown cardboard box with the Amazon smile logo on the side. Maybe there are a few dozen arriving at your apartment building every ...

The big question is what does this mean for your packages. On Auiki Street, you can’t miss the massive Amazon smile logo on the new building. It’s a sign change is coming to Hawaii.