Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...

Digital advertising is essential for self-publishing, but don't spend more than you can afford to lose I started to experiment with advertising on Facebook in 2014 and Amazon in 2018. It didn't ...

hit No. 1 on Amazon’s top 100 list on its release day and could have “the biggest first week in sales for any book by a sitting politician or presidential hopeful,” according to his publisher.

I published it in October through Kindle Direct Publishing, or Amazon KDP. I also self-published paperback copies of my books, which I also made available on Amazon. I decided to also publish my ...