Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions.

Nolan Traore was a top-10 lock in pre-season mock drafts. His strong play to end the season for Saint-Quentin, borderline MVP ...

Mercedes F1 billionaire co-owner, Jim Ratcliffe, is being sued by the New Zealand 'All Blacks' Rugby team for breaking a sponsorship agreement.

Basketball has proudly announced the signing of Satou Sabally, a rising star in the WNBA and key player for the German women’s national basketball team.

Potential No. 1 overall pick Ethan Holliday is the brother of Baltimore Orioles star Jackson Holliday and son of longtime MLB ...

With mentors like Issey Miyake and Yohji Yamamoto, Park has become an expert at creating beautiful shapes from scratch.

Philadelphia Union Academy today announced its 2025 staffing hires ahead of the upcoming MLS NEXT season. In 2024, the U17’s became back to back Generation adidas Cup champions. For the 2024–2025 ...

Adidas’ global general manager of sportswear and training. “Knowing that strength training continues to be the fastest-growing workout type amongst the next generation, we set out to design ...

Today marks the launch of Harden Vol 9, the latest basketball shoe from adidas Basketball, designed in collaboration with NBA superstar James Harden. Known for his signature swagger and uncompromising ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas ’ new squat-proof Optime collection.

Adidas told Yamal he would be its symbol for the next generation. It was a cold and silent battle between the two giants that ended in February 2024 when Adidas and Yamal announced a multi-year ...