In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

It is launching NEO later this year for all its video inventory and DemoDirect to streamline buying of its network inventory ...

The famous “Bachelor” mansion, which has been a staple in the long-running reality dating franchise for decades, is getting a ...

The White Lotus costars Michelle Monaghan, Carrie Coon, and Leslie Bibb reunited at Warner Bros. Discovery’s 2025 Upfront ...

Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

EXCLUSIVE: Ex- Warner Bros. Discovery (WBD) docs SVP Howard Swartz is heading to the UK to lead Pioneer Productions.

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company decided to drop HBO from its name.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.