NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

How much does Texas Tech softball's NiJaree Canady make in NIL earnings? Here's what to know ahead of the WCWS championship series vs. Texas.

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...