Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,

Tata Play and Airtel Digital TV could merger soon. Bharti Airtel has confirmed that the merger talks between the two companies are being explored.

Bharti Airtel is in discussions with Tata Group for a potential merger of their DTH businesses, potentially creating a new industry giant. Learn more about the potential deal and its implications.

Bharti Airtel is negotiating with Tata Group to merge its DTH business, Bharti Telemedia, with Tata Play, aiming for a share swap arrangement. The deal, if successful, will follow the Dish TV-Videocon d2h merger in 2016,

Bharti Airtel confirmed "bilateral discussions" with Tata Group for a possible merger of their direct-to-home (DTH) segments, Bharti Telemedia and Tata Play, respectively, on Wednesday.

Reports suggest that this deal is expected to be implemented through a share swap arrangement.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

Airtel in 'Bilateral Discussions' with Tata Group Over DTH Merger - Bharti Airtel confirmed on Wednesday that it is in talks with the Tata Group about a potential merger

Bharti Airtel is in talks with the Tata Group to merge Tata Plays direct-to-home business with Airtels Bharti Telemedia. The merger aims to enhance Airtels non-mobile revenues through convergence, with Airtel expected to hold a majority stake.

The potential merger would combine Airtel’s DTH business, Bharti Telemedia Limited, with Tata Group’s DTH business, Tata Play Limited. The merger would create a larger and more efficient DTH company, which would be better positioned to compete in the Indian market.

The confirmation, which came through an exchange filing, a day after reports said Tata Play and Airtel Digital TV were heading towards a merger