Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

Generally, our strategic objectives were increasing brand awareness in terms of video views and generating campaign engagements during the Saudi National Day '23. Specifically, our strategic ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Data and artificial intelligence can be harnessed to bridge customer experience gaps and Twilio’s Liz Adeniji explains how brands should balance personalisation with data privacy concerns. The Asia ...

For brands to win consumers’ hearts, they must tap into people’s hidden emotional responses and discern how these feelings shape decision-making, argues a research paper. Understanding the emotional ...

A Q4 update of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. In August this year, WARC published the first in a new series of quarterly ...