The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

Identifies five trends that will shape marketing strategies of the clothing and fashion retail sector in the coming year.

Generally, our strategic objectives were increasing brand awareness in terms of video views and generating campaign engagements during the Saudi National Day '23. Specifically, our strategic ...

Part of the Marketer's Toolkit 2024, this report dives deeper into the survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans. Marketers are ...

This is a story about getting brand into the boardroom. It's a case study on how to start listening to your CEO, to put their message at the heart of your company's brand, and to send that message to ...

To build an effective media strategy, we identified three key insights from the behavior of our target audience and the wider trends surrounding the 2022 World Cup. Fan excitement was at a fever pitch ...