Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The real value of attention metrics is not in the measurement itself but in the actionable insights they provide to drive improved outcomes. Attention metrics can provide granular insights and are ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

In this new era, risk lies not in making changes but in clinging to outdated methods, particularly when it comes to market research within the B2B sector. In today’s business landscape, B2B marketing ...

Campaigns that prioritise contextually relevant advertising to engage audiences are proving their value and, with two in three people in the UK claiming they are sports fans, the opportunity to engage ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

This is the story of how Tourism Ireland (TI) partnered with silver-screen colossi HBO, Paramount and Channel 4 to drive hundreds and thousands of visitors to Northern Ireland (NI), boosting regional ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...