The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...

The idea of virtual worlds dates back as far as the 1935 short story Pygmalion’s Spectacles, by Stanley Weinbaum. And metaverse-like real-world use cases have regularly been explored through fiction ...

Digitally enabled ecosystems are a vital part of the modern business landscape. They open the door to new customers and markets, and broaden and enhance a firm’s value proposition through the seamless ...

In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

Empowered CSOs, with a broad remit and organizational stature, can wield fact-based insights across a deep network to influence both strategy and operations with respect to sustainability. They can ...

Similarly, a global bank was able to redesign a costly reward package that was failing to retain key talent when it realized that what employees wanted was more than money and shares. They valued ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Niki Leondakis, a veteran hotel-industry CEO, started managing people in college when she was promoted from waiter to ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

Jamil Zaki’s The War for Kindness wasn’t always a war. When the Stanford University psychology professor started writing his acclaimed book, which asserts that empathy is a skill that can be built, it ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...