With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

The technology is being gradually introduced to enhance Google Shopping listings, allowing for a more immersive and detailed ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

In the absence of a finalised framework, unauthorised and unregulated hoardings have continued to mushroom across Mumbai.

CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat ...

As of Tuesday, the Google wordmark remains unchanged, and the company has not confirmed whether the refreshed design will ...

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

The dual-leadership model is expected to guide the agency for the next three years, marking an unprecedented move within ...

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten or ...

We celebrated World Technology Day on May 11, marvelling at how technology has changed every aspect of human existence and ...

This year’s Kyoorius Creative Awards jury features industry stalwarts like Prasoon Joshi, Kainaz Karmakar, Rajdeepak Das, and ...

From clever puns to emotional send-offs, brand creatives flooded social media as Virat Kohli announced his retirement from ...