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First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

Motherhood is demanding — and there is no blueprint for success. New mothers are overwhelmed and research conducted by Okay ...

Research from Stagwell's Harris Poll and Eyeo finds that three quarters or more of those surveyed feel frustrated with intrusive online advertising.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

AI's real value, the report finds, lies in its ability to automate routine tasks, freeing up teams for higher-value, strategic work.

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.