Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

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Career Development - Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Marketing Strategy - Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, ...

Subscriptions have undergone a notable shift: Rising prices have become the norm as inflation, supply chain disruptions, and increasing operational costs have pressured companies to adjust their ...