Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Artificial Intelligence - Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to contend with a slew of developments in 2024 that will become more of a force in ...

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...