Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. An infographic (below) summarizes key findings from the survey. It ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...