Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition for players: ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...