Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it.

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

Earlier in his career, Eric Ogbogu, a former NFL defensive end, was the face of Under Armour, fronting the brand’s iconic “Protect This House” campaign from the early aughts. Today, he’s worked there ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

Could American Eagle’s most expensive campaign to date end up being its most costly mistake? The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and ...

The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.