A U.S. judge has dismissed Penske Media and Chegg’s anti-trust claims that Google used its search dominance to take their ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...
Madhavi Sekhri is head of INMA's South Asia Division, based in New Delhi, India. She can be reached at [email protected].
When Nation Media Group Uganda was shut down for 37 days, audiences, advertisers, and stakeholders made clear they missed it. Its comeback — rebuilt through phased communication, on-air talent ...
Case studies from the recent INMA Media Innovation Week in Madrid show there is no subscription ceiling, but a Web site ...
Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...
News companies can attract new subscribers by building products, buying access to an audience, or borrowing audiences via ...
Licensing does not always deliver an immediate click, but it gets journalism, mastheads, and authority in front of audiences at the moment they are seeking trusted information.
A report from India, a summit for Africa, and a podcast from Madrid reached one conclusion this week: For 20 years, ...
After closing down its print edition, 20 Minuten knew it needed to find a way to become relevant to younger audiences, so it ...
At INMA’s Young Audience Summit, Sara Goo, president of Washington Post Creator, shared insights into the company’s creator ...
Local newsrooms already have creators. They are called reporters. And NTM has been using them to reach younger audiences.
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