The news: OpenAI plans to start testing more visual ads in ChatGPT later this month with an initial group of US advertisers, ...

The news: The 2026 TikTok US Economic Impact Report highlights the platform’s role in driving discovery and visits for small ...

Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER ...

AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting.

US retailers say shipping costs will sway holiday shoppers' online purchases, more than say product price (42%) or discounts ...

TikTok Shop does not reward brands that treat it solely as a media buy. It behaves like a marketplace with its own P&L, SKU ...

Oura pauses its public debut. Tough market conditions could sharpen questions about its valuation and room to expand.

High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.

The news: Amazon is giving brands more influence over how they appear in Alexa responses with its new Branded Conversations ...

Spotify keeps adding millions of ad-supported users, but its advertising revenue has stayed stubbornly flat. That disconnect, ...

The retailer is also using more traditional methods to boost loyalty and conversions. Etsy is piloting “bespoke and ‘high ...

The news: Reddit’s community engagement can give advertisers a trust advantage as the holiday shopping season nears. Half of ...