General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

Chief growth officer of TEAM Enterprises Tom Buontempo is leaving Stagwell and returning to Interpublic Group’s (IPG) Momentum Worldwide as EVP, group director of business leadership, in which he will ...

What will the client roster of Omnicom Group’s PR firms look like once the holding company acquires rival Interpublic Group?

'Yapping Paper' is no ordinary wrapping paper. Designed with real shelter dogs front and centre, each sheet transforms your ...

Kellogg's has unveiled a revamped brand identity for its cereal portfolio starring a giant 3D version of its mascot Cornelius the cockerel. Created by Leo Burnett, “See you in the morning” features a ...

As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...

These are questions that may come to mind when fans enter the Barbie StreamHouse, a re-creation of the iconic doll’s famed ...

What: Year six of The Hospital for Sick Children’s fundraising collaboration with the Hollywood A-lister. This year’s execution features Reynolds as his superhero character Deadpool, with support from ...

In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...

Publicis Groupe's chief executive, Arthur Sadoun, has welcomed the announcement of the Omnicom-IPG deal, saying it offers an ...

In a strategic move it claims will reshape the future of marketing, Brandtech Group has announced a partnership with Adobe ...

In a court filing attempting to block the law, TikTok claimed influencers and small businesses could lose $1.3 billion in ...