Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

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Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Articles written by Saul Parker ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

The conversation about talent in advertising is one that seems to perpetually echo through agency corridors— a perennial concern that resurfaces with each wave of resignations or difficult recruitment ...