When you picture Gen Z, do you imagine a TikTok-obsessed trendsetter? Are Millennials really the “burnout generation”? And do ...

Discover how TikTok and Twitch are helping Canadian brands grow with AI, creators, and full-funnel tools, from search hubs to ...

In a bold and powerful push for inclusivity and cultural relevance, LEGO Canada’s 2025 She Built That campaign is breaking down gender stereotypes, one brick at a time. The campaign challenges the ...

As the Edmonton Oilers fight to bring the Stanley Cup back to Canada, the stakes of bringing the series back to “home ice” for Game Seven means more than ever. Not only are the Edmonton Oilers chasing ...

A survey conducted in collaboration with Marketing News Canada and NP Digital Canada polled over 250 Canadian marketing professionals and found that 84% of companies have already adapted their ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

Search isn’t what it used to be. Yes, Google holds its ground, but it’s no longer the only place people go when they’re looking for products, services, or recommendations. Social platforms like TikTok ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

This blog post was written by Jo Loup and NLogic. Many thanks to them for their contribution! Check out their blog here. As Canada heads toward the 2025 federal election, the battle for hearts, minds ...

The “Buy Canadian” movement is sweeping our nation in response to the U.S. tariff implementation. To get a better understanding of how Canadian brands are engaging with the movement, we asked Scott ...