An analysis of the cycling industry’s lack of direction and long-term clarity. Exploring performance culture, urban mobility ...

The 2025 ENDURO Reader Survey reveals your bikes, budgets, problems and wishes – and shapes the future of the scene.

14.495 Biker, 127 Länder, spannende Trends: Die ENDURO Leserumfrage 2025 zeigt eure Bikes, Budgets, Probleme & Wünsche – und ...

A critique of the bike industry’s obsession with numbers, the loss of meaning in media and marketing, and a call to reclaim ...

Discover the new ENDURO MTB issue: bikepark tests, World Cup insights, FOX Podium fork, Brembo brakes & inspiring trail ...

The Bike Industry’s Weakest Link Is the Dealer. To Grow, Shops And Brands Must Evolve From Sellers to Storytellers and Turn Purchases Into Real Belonging.

The cult brand can’t find any investors, is laying off almost all employees, and might disappear from the scene for the time being. Even the downhill team is said to be racing on other bikes soon.

Mountain bike suspension forks have traditionally been designed with slender upper tubes and bulkier lower legs. To this day, upside-down (USD) forks remain a niche product. But could the new FOX ...

While the successful Atherton family and their bike brand need no introduction, the still relatively new S-Series requires a bit more explanation. The Welsh brand includes two different frame ...

The FOX FLOAT X2 shock is one of the most popular and widely-used shocks on the market, though it got a bad reputation due to poor durability over the past few years. Now, with the new FLOAT X2 and ...

Almost exactly two years ago, the web got inundated with pictures of SRAM employees jumping on derailleurs to prove their durability. That was when SRAM unveiled their new Eagle Transmission groupsets ...

After introducing the brand-new GRIP X2, GRIP X and GRIP SL dampers, FOX redesigned the chassis components of their forks from the ground up – or at least a large part of them. Among the updates is ...