Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

Selena Gomez posed in pink silk lingerie to tease the launch of Rare Eau de Parfum, a new fragrance from Rare Beauty.

Sweet date nights are anything but rare for the couple, who joined forces to promote Selena’s new fragrance with a baking ...

It's no secret that Selena Gomez and Benny Blanco love spending time together in the kitchen, and they recently shared one of ...