The result is a coach that’s tailored to your specific scenario and play style. Razer also envisions Ava being used for non-esports play in games like Black Myth: Wukong to give real-time advice on how to beat bosses as well as post-match coaching for breakdowns on what you did right and wrong during your match.

At CES 2025 we have Razer’s Project Arielle aimed at bringing comfort to your gaming set up. Project Arielle is “world’s first mesh gaming chair to feature integrated heating and cooling.” This new concept is built on the frame of the Fujin Pro, and pulls in a bladeless fan system to either warm or cool your seat, creating optimal comfort.

American-Singaporean consumer electronics and gaming hardware maker Razer Inc. has entered the artificial intelligence market with the reveal of Project Ava, an AI-powered gaming assistant designed to enhance player performance by providing real-time strategic advice and post-match coaching.