Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, is leading the funding round, which includes Manning’s Omaha Productions and 50 other investors, according to the company. Good Good Golf will use the money to build a management team, invest in live events and expand its lineup of golf products.

Good Good Golf, a media and lifestyle company that started out on YouTube, raised $45 million in funding from investors including Peyton Manning.

PROSPER, Texas — Good Good Golf, based in Prosper, announced Thursday it had raised $45 million in funding led by Creator Sports Capital, with significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions.