The fast food giant is jumping into what some have called a “beverage boom” with specialty coffees, shakes and aguas frescas.

Taco Bell is ready to serve you something new. On December 9, the fast-food giant held an opening in Chula Vista, California, for its all-new beverage-forward concept shop, Live Más Cafe.

Live Más Live 2025 will showcase not only new food items (possibly including breakfast?) but also new technologies, partnerships, and merch. They promise live entertainment and prizes and are promoting an early ticket drop to members of their Taco Bell Fire!

Taco Bell has introduced its latest beverage concept, Live Más Café, in San Diego California, in collaboration with its franchisee Diversified Restaurant Group (DRG). The new café concept, at 1548 East H Street in Chula Vista,

Taco Bell is set to launch its first-ever “Live Más” café in San Diego County. The café will offer Taco Bell fans “a unique experience to enjoy specialty drinks like Chillers, Agua Frescas, and specialty coffees alongside their favorite menu items,

(CNN) - Taco Bell is testing a new cafe concept called Live Más Café focused on its beverages. The restaurant chain recently opened one such location in San Diego. Its menu includes milkshakes, coffees, fruity iced drinks and its trademark Mountain Dew Baja Blast.

Taco Bell is bringing back its Live Más Live event for a second year. This year’s event will be held at the Hollywood Palladium in late January. Taco Bell Fire Tier Rewards members will have the chance to win a trip to the event, including airfare and hotel accommodations, with this week’s Tuesday Drop.

Enter: the Live Más Café, the taco chain’s first drinks-focused restaurant. If you’ve ever stopped by Taco Bell just for a Baja Blast or one of its specialty slushes, this concept is for you. In fact,