American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...