Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.