At its core, Dry January is all about gathering information about your relationship with alcohol, said Joseph Schacht, an associate professor of psychology at the University of Colorado School of Medicine who studies treatment for alcohol and addictive disorders.

Lyre’s, the world's best-selling independent producer of non-alcoholic spirits, has partnered with the organization for three years in a row.

While there is no shortage of non-alcoholic drinks on the market that mimic the experience of having a drink, whenever I have a craving for a cocktail but don't feel like drinking, I make myself a simple two-ingredient drink that scratches that itch perfectly: bitters and tonic.