SXSW Music Festival applications for artists are officially open, and this is the first time since 2023 that compensation for ...

SXSW runs March 7 to 15, mostly in downtown Austin. Most conference sessions are held at Austin Convention Center, JW Marriott, Fairmont Austin and other downtown hotels.

SXSW introduced Austin to the world, and the world to Austin. Today, the city's iconic cultural event, founded in 1987, continues to redefine itself.

SXSW introduced Austin to the world, and the world to Austin. Today, the city's iconic cultural event, founded in 1987, continues to redefine itself.

SXSW's effect on Austin’s hospitality scene "is undeniable," Lent said. “The whole city comes alive — from boutique hotels and Airbnbs to local shops and restaurants," Lent said.

Why SXSW started. Changes at SXSW throughout the years reflect the fact that its host city has also undergone many changes. Though Austin, like SXSW, has morphed and grown over time, at least one ...

Hugh Forrest, SXSW President and Chief Programming Officer, speaks onstage during the 2025 SXSW Conference and Festival at Hilton Austin on March 10, 2025 in Austin, Texas.

SXSW runs March 7 to 15, mostly in downtown Austin. Most conference sessions are held at Austin Convention Center, JW Marriott, Fairmont Austin and other downtown hotels.

Twenty-five years after the release of Eminem’s iconic song "Stan," the rapper and director Steven Leckart present to South by Southwest London a different kind of musical documentary.