Google begins its defense in antitrust case alleging monopoly over advertising technology
Google has opened its defense against allegations that it holds an illegal monopoly on online advertising technology with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
Google's advertising monopoly threatens the future of the open web
If the DoJ's lawsuit fails, the online ecosystem could worsen for users and third-party companies. Lawyers, nonprofit organizations, and privacy experts recently held a press hearing
Key Google executive takes stand in advertising antitrust trial
YouTube CEO Neal Mohan testified that Google wants to help publishers grow their slice of the pie, not monopolize ad tools.
At Google Antitrust Trial, Documents Say One Thing. the Tech Giant's Witnesses Say Different
The judge who will decide whether Google holds a monopoly over technology that matches buyers and sellers of online advertising must choose whether to believe what Google executives wrote or what they
What the U.S. Has Argued in the Google Ad Tech Antitrust Trial
As the government wraps up its case, it has built a picture of how Google has become dominant among companies that buy and sell ads online.
How Google Allegedly Monopolized the Ad Technology Market
Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and advertisers — the US Justice Department alleged at a federal antitrust trial.
Why Google is back in court for another monopoly showdown
This time around, the Department of Justice is claiming Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremel
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The future of advertising: a 25-year perspective
Founder of New York-based agency StrawberryFrog, Scott Goodson, celebrates his company's 25th anniversary this year but, in ...
Champions Of E-Commerce Advertising: Leveraging Retail Media Networks
The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...
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Inclusive Advertising Could Be A Boon For Radio Buyers
A global study conducted by the Unstereotype Alliance, a business initiative arm of UN Women, suggests that inclusive ...
Exclusive-Google offered to sell advertising marketplace AdX in EU antitrust probe, sources say
Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its ...
Breaking Boundaries: Walled Compounds And The Future Of Digital Advertising
The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.
The Evolution of Political Advertising from Jefferson to Trump: A Brief History
When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.
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Companies look for some leeway with Ohio's restrictive cannabis advertising rules
What cannabis companies can say or show when it comes to ads and promotions is extremely limited, and messaging must be ...
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ADVERTISING: Advertorial — Vaping: What you don’t know
While many sources consider vaping slightly less dangerous to health than cigarettes, it all depends on what you are vaping, ...
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Pros and Cons of Advertising Your Services on an Online Marketplace
Find out the benefits and drawbacks of advertising your services in Baltimore on Locanto and how it can help you reach more ...
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‘You can advertise’: Tips for navigating cannabis advertising in diverse markets
Deneson noted that it’s become fairly easy for hemp companies to advertise directly to consumers online, but even marijuana ...