Known for its innovative olfactory interpretations of niche nostalgia, Phlur has done it again with another novel fragrance mix. This time, with Golden Rule, it’s all about reinventing florals.

Looking to elevate your fragrance collection this year? Check out the brand new hair and body mist from this Kris ...

These are the best perfumes and fragrances, according to editors. Plus, experts share gifting tips for fragrances and how to extend your perfume.

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

Shabnam Tavakol, the founder of the New York City-based independent fragrance studio Kismet Olfactive, said recent perfume trends have been all about soft fragrances that mix with your body's ...

As the name suggests, the fresh and citrusy fragrance perfectly captures the Italian riviera and everything that comes with it. As well as notes of lemon and bergamot, a top note of Tunisian ...

In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.