The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional context ...

If you’ve ever read children’s books where there’s a cat happily slurping milk from a saucer, you’re probably wondering, Can ...

If you have ever sniffed your food to check whether it has gone off, you are in good company. Environment Secretary Elizabeth Truss recently revealed that she regularly eats food that is past ...

Measuring more than 1.5 times the length of an 18-inch cat, many larger cats can comfortably stretch out and cover their waste in this box. "Cats are indeed different sizes, so you'll need to ...

I am tired of my cat sniffing the food, after looking sad and walking away because he can't eat the food. He sometime tried to nibbled it, smelled the flaked food again and then walked away.

Mars Petcare, the world’s leading pet food company, is launching a range of Whiskas wet cat food, Tasty Mix in India. This new range makes mealtimes more exciting for cats because it has enticing ...

“I always say the whole food is better than the pill or powdered form.” Still, she adds, “If the superfood powder is made without additives, fillers, flavorings, and sweeteners, it can be a ...