The Beast Incarnate is used to being a cash cow for both WWE and UFC, but now both promotions are hitting the full-court press to hype up his fight against Mark Hunt. UFC has been steadily pumping ...

BARK has partnered with the WWE to create a line of dog toys featuring wrestling greats and iconic WWE items Can you smell what BARK is cooking? BARK, the dog toy company behind BarkBox ...

EL SEGUNDO, Calif. (WBRC) - Mattel’s line of wrestling action figures and toys isn’t going anywhere any time soon. WWE and Mattel announced a multi-year extension to their global licensing ...

While WWE had the second-best selling action figure line in the U.S. last year, overall sales in the toy category have declined. Mattel sees series like “Slam City” as a way to reverse that ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019.

WWE and Mattel have announced a multi-year extension to their global licensing agreement. The partnership will see the toy company continue to produce WWE action figures, accessories, playsets ...

In the ever-expanding world of wrestling toys, though, a large number of beloved figures are coming from an unlikely place: a podcast. Major Bendies, the company launched by former WWE wrestlers ...

Toy collectors will tell you that wrestling action figures have come back significantly over the last few years. From huge names like Mattel offering collectors timed exclusives for its WWE line ...