T-Mobile: The deal would strengthen the telecom provider's advertising business by giving a foothold in the digital ...
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
"For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel. T-Mobile’s belief in the future of OOH - and their decision to acquire ...
More specifically the company’s T-Mobile Advertising Solutions business will acquire all of Vistar’s ad tech solutions and ...
Monday said it has agreed to buy Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) ...
DOOH advertising is projected to account for 42% of total OOH revenue in 2025, according to the UK's WPP's (WPP.L), opens new tab media investment firm GroupM. T-Mobile will acquire all of Vistar ...
(Reuters) - T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would ...
“For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel. T-Mobile’s belief in the future of OOH – and their decision to acquire ...
“For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel. T-Mobile’s belief in the future of OOH – and their decision to acquire Vistar – ...
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