T-Mobile says Vistar Media is the leading provider of (DOOH) advertisements, “reaching millions of consumers throughout their daily lives”. “Through the T-Mobile Advertising Solutions ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

T-Mobile US, Inc. TMUS recently announced that it has inked a definitive agreement to acquire Vistar Media, a prominent ... a definitive agreement with United States Cellular Corporation to ...

The acquisition aims to bolster T-Mobile's advertising capabilities and market share in DOOH. Vistar Media's CEO, Michael Provenzano, emphasized the growing importance of OOH as an advertising ...

The transaction, which will include Vistar ... (DOOH) advertising sector, which is projected to account for 42% of total out-of-home (OOH) advertising revenue by 2025, according to GroupM. Vistar ...

For example, Vistar Media, the leading global provider of programmatic technology for DOOH, partnered with Tourism ... from shopping centres, liquor stores and gyms, to taxi tops, petrol stations ...

(Reuters) - T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would ...

DOOH advertising is projected to account for 42% of total OOH revenue in 2025, according to the UK's WPP's media investment firm GroupM. T-Mobile will acquire all of Vistar Media's marketplace and ...