Dell Optiplex Micro Plus 7020 mini PC review
The Dell OptiPlex Micro Plus 7020 is designed for businesses that require a compact yet efficient workstation. Featuring 13th ...
Business Insider16d
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS ... the iPhone 11 was introduced in 2019, Apple has used the "Pro" and "Pro Max" labels for the iPhone's ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...
Digital Trends18d
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Optiplex? G-series ... We do know, however, that what used to be XPS, will now be Dell Premium. So, the XPS 13, 14, and 16, will be renamed the Dell 13 Premium, Dell 14 Premium, and Dell 16 ...
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to consolidate its various product lines, which were once categorized under names ...
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
This Dell laptop with a Snapdragon X Plus is under $600 right now
The price of quality Windows laptops has dropped steadily over the years. Qualcomm releasing its Snapdragon X Plus processor last year gave laptop makers another affordable option that also comes with ...
Fast Company15d
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. In explaining the change, company executives nodded to ...