Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse ...

Patience is truly a virtue, and Under Armour's pursuit of Stephen Curry perfectly embodies this. The American sportswear company signed a young Curry in 2013, but the war of persistence began ...

Stephen Curry reflects on his years-long relationship with Under Armour. The athlete explained what attracted him to Under ...

Golden State Warriors point guard Stephen Curry has revolutionized the sport while winning four NBA Championships. Meanwhile, Under Armour has gone from an upstart challenger to a trusted brand ...

Stephen Curry’s $100 Under Armour Basketball Shoes Are ... comfort and grip," says a happy shopper. Under Armour says, "Built to let you ball everywhere from hardwood to blacktop, the Curry ...

Kobe Bryant quieted the crowd in the Nike Hyperdunk in 2008. Stephen Curry went nuclear in the Curry 12 in 2024. Under Armour and Curry Brand strategically planned the release of Curry's 12th ...

Golden State Warriors star Stephen Curry has signed a new long-term extension with Under Armour that will extend beyond his playing days and into his retirement. Although exact terms were not ...

Stephen Curry‘s decision to sign with Under Armour in 2013 was a risky move, considering the brand was not as established in the basketball shoe market as competitors like Nike and Adidas.

Coming off of three previous releases under Curry Brand, an Under Armour brand, Stephen Curry is now ushering in the “Future of Curry” with his fourth launch: The Curry 11. The release adds to ...

The "More Magic" edition of Stephen Curry's signature Curry 10 sneakers is available for purchase at the Curry Brand and Under Armour websites for a price of $160. The Curry 12s were released on ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the ...