A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...

Officials unveiled Monday a new name and logo for the zoo, rebranding as Jacksonville Zoo and Botanical Gardens, placing emphasis on the zoo's expansive and immersive plant species. The rebranding ...

Kevin Jonas is surprising some folks on the internet by sharing that his real first name is actually Paul. “My first name’s not Kevin,” the Jonas Brothers guitarist, 37, wrote across a May ...

First, Apple Intelligence was always a dumb name, being too long and clunky to use in full, and stupidly abbreviating to … AI! How that got past the first round of reviews is utterly beyond me.

The logo should be trademarked and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer ...

Lawyers highlighted similarities between the boutique's logo and the group's while raising objections - and it appeared there was 'no future' in keeping the same name under the conditions ...

According to Toyota, the new name will help simplify things for buyers. We suspect it’s also designed to revamp the brand’s sole EV after a slow (to say it nicely) rollout in North America.

“There’s power in our name and there’s trust in our name.” Younger audiences, he added, “see us as a digital brand,” so executives opted for something “simple ...

A Florida high school teacher who lost her job is receiving an outpouring of support — and some criticism — for calling a student by their preferred name, rather than their legal name.