According to agencies based in the US, 86% predict that advertiser spending on YouTube will stay steady or increase in 2025, with 42% indicating budgets will stay the same and 44% planning to increase ...

TikTok has dramatically changed music discovery and marketing – a reliance that the looming US ban on the popular app has ...

there’s no doubt that short-form travel content will find a new home soon enough. “At the end of the day, the show must go on,” said Mr. Tually, who also posts his content on YouTube and ...

Alphabet-owned YouTube also could benefit as it also lets users create short-form videos. Still, experts say that none of those apps come close to TikTok in its ability to generate income for ...

YouTuber MrBeast, X owner Elon Musk and Oracle Chairman Larry Ellison are names that have floated around in the past week.

With TikTok planning to shut off its US operations on Sunday, YouTube star Jimmy "MrBeast" claimed he is considering ...

The digital world is buzzing with claims that SEO is dead, buried by the rise of AI. But the truth is more nuanced. AI hasn’t ...

The singer debuted her hit single in 2010, years before the social media platform launched Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE since 2022. She has also ...

By Rania Aniftos As the impending TikTok ban looms over the social media platform, Kesha is reminding fans of the OG “TiK ToK.” The star took shared a video on Thursday (Jan. 16), soundtracked ...

Bad Bunny is crying tears of joy. The Latin star posted a short TikTok video of himself tearing up with the simple caption “tik tok” in response to a new trend on the app, which is centered ...