TikTok’s future is in limbo as another deadline looms. For some users, nothing has been the same since those 14 hours in January anyway.

What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two? The Influencer Marketing Factory did a deep dive into the functionality of both social ...

And the platform is designed with these top users in mind, tilting the algorithm to make it easy ... launched its own short-form-video feature, Reels, in 2020. But it wasn't enough.