Tuko on MSN21h
After The Party, Mexican Agave Farmers Face Tequila Hangover
Mexican tequila exports surged from 224 million liters in 2018 to a record 402 million last year, according to the Tequila ...
Mint5d
The tequila boom is over. The tequila price war has begun.
But demand for tequila has cooled, and drinkers are looking for cheaper pours. High-end brands including Diageo ... mescal and other agave-based spirits were roughly flat in 2024, according ...
Wall Street Journal6d
The Tequila Boom Is Over. The Tequila Price War Has Begun.
Sales of the Mexican liquor soared over the past decade, making it the second-most popular spirit in the U.S. after vodka. But demand for tequila has cooled, and drinkers are looking for cheaper ...