A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...

A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

The privately held online grocer is building a retail media network that balances member experience with ad revenue.

To us, anyway. Over 50 seasons, “Saturday Night Live” has introduced crystal gravy, robot insurance and countless other demented goods and services. Share your favorites in the comments.

RFK Jr.'s call to ban TV advertisements for prescription drugs reignited support for a bipartisan bill that would mandate the retail prices of drugs be included in TV ads.

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

The network would allow advertisers to target Mohegan customers on slot machines, kiosks, and other screens across its ...

Explore the evolution of car ads from billboards to television, and how they've shaped consumer choices. Discover how these advertisements reflect societal values and invite readers to share their ...