In a showcase event at CES, Disney said it is expanding its "Magic Words" advertising feature, introduced last year, to live ...

Disney has just announced its plan to boost advertisements during live scheduled events through the use of third party ...

Disney announced Wednesday it has about 157 million global monthly active users viewing its ad-supported streaming content across Disney , Hulu and ESPN .

DirecTV Advertising announced programmatic access to its linear satellite advertising inventory, enabling real-time bidding ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.

WORCESTER ― Some are calling a since-deleted post advertising job fairs at Saint Vincent Hospital and MetroWest Medical ...

NEW YORK — DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which ...

NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

Uncover the obstacles, including personalization and scaling marketing efforts, that marketing teams face in reaching target ...

An Audible ad has sparked heated debate on TikTok over whether there is a right — or wrong — way to listen to audiobooks.