Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.

Robert F. Kennedy Jr. stated desire to ban drug commercials from TV seems unlikely to become reality, according to ...

The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...

The advertising market has positive momentum going into 2025 — especially for media companies with sports rights and tentpole ...

Disney will merge its Hulu + Live TV virtual MVPD with competitor Fubo, expanding its sports-focused distribution while ...

NEW YORK--(BUSINESS WIRE)--Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Currax Pharmaceuticals is kicking off the new year with a new direct-to-consumer campaign for its weight loss medication ...

Fox News Channel led the way at $1.2 billion, down 6%, with CNN at $782 million - down 1.3% - and MSNBC up 6% to $379 million ...

The tech giant launched ads across Prime Video last year, and is looking to grow its ad business further with cross-channel deals.