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Tesco has unveiled a full integrated campaign titled ‘It’s Not A Little Thing. Its Everything’ celebrates the crucial part food plays in everyday moments and sees a continuation of the logo being ...

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.

A new report from Amagi says hours of viewing of free streaming platforms increased across all measured regions in 2024. But ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the ...

In India, the free ad-supported streaming TV (FAST) market isn’t just growing; it’s practically sprinting faster than a ...

Soon ads won’t just be targeted to audience segment or location data, but by past purchases, recent store visits or to people in a loyalty program. Imagine a loyalty VIP unlocking access to a concert ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Hoping this serves as a friendly reminder to our adland friends looking for a way to watch Super Bowl next Monday.

Dr. Oz, the surgeon turned daytime TV host, has a large contingent of loyal supporters who back his nomination to oversee Medicare and Medicaid.

He got big streaming videos of his gaming exploits. He got huge (like, millions-of-fans huge) streaming videos of his offline ...