Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns.. Why it matters ...

EEI’s petition states, “Demand response programs target short-term, intentional modification of electricity usage by end-user customers during peak times or in response to market prices.

Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters ...