Coca-Cola, meanwhile, launched its own line of prebiotic drinks, Simply Pop, in late February in order to compete with those ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

From modern soda to the latest flavor innovations, we take a look at some of the new launches around the globe ...

Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful ...

Modern sodas boast fiber, natural sweeteners and other healthy ingredients. Here's how they compare. (Photo illustration: Yahoo News; photos: Poppi, Zevia, Simply Pop, Culture Pop, Olipop, Getty ...